Olá :) I'm Eliana.
A graphic designer based in Porto, Portugal, with a BA in Communication Design by the Fine Arts College of the University of Porto.

Where Germany meets Switzerland and Austria is Lake Constance. On its northen borther is Konstanz, the city that will hold the digital arts conference "xCoAx" in July of 2023. The idea of a border, so relevant to this place, was the main idea explored here: the intersection between countries, as well as the convergence between media, art forms and artists, the overlapping between creativity and algorithmic rules, the exchange of ideas and the connection to the “X factor” that connects the three main elements of this conference: computation, communication and aesthetics.

In order to strengthen xCoAx’s identity and recognizability, we believe it’s important to hang on to some key elements, namely color and the ever-so-present gradient. That being said, we wanted to adapt these elements while simultaneously providing the 2023 edition its own individuality. Joining the blue and magenta are red and yellow — bright and bold, taking inspiration from the RGB spectrum. This decision was based on the conference’s very clear connection to digital media and thus all sorts of RGB output devices.

In collaboration with Ana Isabel Teixeira.

In July of 2022, Coimbra, Portugal served as the host city for the xCoAx conference, bringing together participants from around the world to share their research, discuss new ideas, and showcase innovative digital art projects. Through a series of talks, exhibitions and presentations, xCoAx 2022 highlighted the importance of interdisciplinary thinking and the role of technology in shaping contemporary art and culture.

xCoAx's visual identity is part of a flexible design system that includes variable typography, logo, color palette, patterns, and textures. This approach allows for experimentation and a playful visual style while maintaining a cohesive and organic graphic evolution from year to year. The 2022 edition of the conference featured the continuation of the gradient and RGB-inspired color scheme in its visual identity. Additionally, we introduced a font called Redaction, which incorporates varying levels of pixelization, serving as a reminder of the event's connection to the vast realm of digital media.

In collaboration with Ana Isabel Teixeira.

arrow_outwardxCoAx 2022 Website

arrow_outwardxCoAx 2022 Book of Proceedings

The festivity of "Nossa Senhora do Rosário" has been celebrated for more than 300 years in Gondomar, Portugal. This October celebration is the most important tradition in the town. On the first Sunday of the month, Gondomar transforms from a quiet, dark, and silent suburb on the outskirts of Porto into a vibrant hub of festivity. The "jewels" (jóias) of the Rosário, which are bright and colorful lights, fill the black sky and create an epicenter of celebration.

To immortalize and pay homage to this poorly documented Portuguese tradition, a photobook was created, which is the result of an analog and digital photographic session that took place on the night of October 4th, 2019. The photographic spreads are repeatedly invaded by loose typography, which reinforces the idea of a multisensory experience intrinsic to the festivity. The typography also helps to create a narrative that is intimately connected to the personal experience of a "Gondomarense" who is an avid participant in the celebration.