xCoAx 2023
Identity
2022
Where Germany meets Switzerland and Austria is Lake Constance. On its northen borther is Konstanz, the city that will hold the digital arts conference "xCoAx" in July of 2023. The idea of a border, so relevant to this place, was the main idea explored here: the intersection between countries, as well as the convergence between media, art forms and artists, the overlapping between creativity and algorithmic rules, the exchange of ideas and the connection to the “X factor” that connects the three main elements of this conference: computation, communication and aesthetics.
In order to strengthen xCoAx’s identity and recognizability, we believe it’s important to hang on to some key elements, namely color and the ever-so-present gradient. That being said, we wanted to adapt these elements while simultaneously providing the 2023 edition its own individuality. Joining the blue and magenta are red and yellow — bright and bold, taking inspiration from the RGB spectrum. This decision was based on the conference’s very clear connection to digital media and thus all sorts of RGB output devices.
In collaboration with Ana Isabel Teixeira.









